Get in Front of Your Audience

Pay per click is the fastest way to bring ready-to-buy customers to your website. When your prospective customers browse for products and services online, PPC advertising matches their queries with pages on your website equipped to satisfy customer demands. Unlike SEO, which can provide significant results but over a longer period of time, PPC is very flexible, allowing you to enable or disable campaigns for immediate results and changes. Gravitate Online takes a balanced and creative approach to PPC in an effort to lower overall monthly cost and bring in the necessary views to generate leads and sales.

Our 4-Step Approach Helps Bring You Customers

1. Keyword and Competitor Research

Measure twice, cut once is a fitting mantra for a well-run pay-per-click campaign. Thorough keyword research is required to take advantage of each and every click that comes in via Google Adwords. We start by creating a comprehensive list of keyword phrases that represent the service and/or products that you sell. We target the phrases that are most likely to deliver qualified visitors who are ready to purchase. We take a deep-dive into some of your competitors to identify the phrases they are utilizing and use all this insight to start your campaign further up the latter so it is more effective from the get-go.

  • Gravitate Online creates a list of keywords representing the services/products you sell
  • Thorough keyword research is performed to target the phrases that will give you the best ROI
  • We analyze your competition to enhance the strategy and move us more quickly along the learning curve within an industry

2. Ad and Keyword Optimization

Gravitate Online copywriters wordsmith text ads that drive clicks and reflect your brand. Well-written ads can greatly improve not only the click-through rate but can be used to vet unqualified visitors. Unqualified clicks waste visitors’ time and cost you money (remember: each click costs money). We reduce these unwanted clicks, over time, as we refine your campaign. We then bid on the phrases we’ve targeted from our initial analysis, based on keyword search volume and competitors’ strategy. 

During the first few months, we optimize the landing pages that the ads link to— assuring that they are relevant and tailored to the text ad itself. Doing this improves the Google Quality Score for the ad and decreases your overall fees. Although you may show up higher than a competitor, you may be paying lower per-click rates because you have a higher quality score.

  • Gravitate Online writers craft text ads tailored towards the audience, phrases and to drive customer behavior
  • We bid on the targeted phrases, capturing premium placement in search engines
  • Landing pages are optimized to improve relevance to the PPC ad, improving quality scores and lowering per-click costs

3. Constant ROI Improvement

Over time, we are able to learn more as the campaign matures, further improving the keyword selection, landing pages, quality scores, and lowering fees. After a few months, our optimization efforts create the ‘X-Spot’ where lower per-click fees meet higher overall click volume–the sign of a good PPC campaign. We eliminate phrases from our keyword lists that are not performing and driving business. Additionally, your landing pages will consistently improve as we add and enhance relevant content. Finally, we include clear calls-to-action on the ad and landing page to improve sales and your bottom line.

  • We analyze and improve the campaign each month
  • With time, the campaign matures and becomes more intelligent
  • Cost per click fees are lowered and click volume increase

4. Continual Accountability

Gravitate Online insists on working on a month-to-month arrangement with you, assuring that we perform. Each month we send out a transparent report showing the traffic and clicks driven by the campaign manager. We hold ourselves accountable by offering a monthly accountability meeting where we show how we’ve improved the campaign. We are so confident in our ability to deliver that we leave the exit door open.

  • Month-to-month contracts give Gravitate Online and urgency to perform
  • We report on traffic, clicks, and campaign improvement
  • Monthly accountability meetings are held to assure you get what you pay for

Increase Your Conversions

Through Pay Per Click advertising, we help push people directly to your products and services. PPC is both an art and science which is why choosing an experienced industry leader can prove greatly beneficial in your marketing campaign efforts. Get in front of the eyes of your potential customers and convert your increased traffic into revenue with Gravitate Online. 

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