People are looking for you.
We’ll help them find you.
- High rankings are essential for long term growth, but shortcuts only work short term
- When achieved it’s a game-changer: your traffic will soar
- Gravitate Online gets you to the top–increasing traffic, phone calls & sales
Organic search has become a staple for companies that plan for long term growth and success. Although it may take a little longer to see results, this initial investment will pay dividends for years. Traffic that comes from search engines organically will typically stay on your site longer, trust your services more, and be more likely to purchase your products and/or services.
Gravitate Online helps you bubble up to the top of organic (natural) search results, and when you start showing up for niche key phrases, it can become a real game-changer for your business. Traffic to your site soars, the phone starts ringing, and sales come to you–so you don’t have to go looking for them. We specialize in achieving legitimate, long term SEO results.
Search Engine Optimization is a collection of tasks, additions, and improvements. The specific needs vary from site to site, but they all fall under these general categories:
- Your site isn’t getting Google love because it doesn’t deserve to
- Google–and your visitors–want robust and helpful content
- Gravitate Online delivers the best premium content in the industry: visually stunning elements that enlighten and inform, earning Google’s respect and rankings
Google is in the information business. They desire to deliver the world’s information in an organized way (then advertise around it). The sites that are promoted to the top of organic search results generally include those with the best content.
Gravitate Online maps out and creates this premium content in various forms, including videos, infographics, quality article writing, interactive flash pieces and much more. The overall ‘equity’ of your site is increased with each piece of content we create. Google will long be seeing this content as highly valuable and reward you with exposure. Instead of us just proverbially remodeling your site’s kitchen, we are actually building an entire new wing onto your house. Google sees that your site is consistently growing and providing valuable information- so over time they increase your visibility by raising you in search results for terms your potential customers are searching for.
- User friendly–and Google ‘crawler’ friendly–sites helps Google understand and index your site
- On-page optimization is important, but don’t be fooled- it cannot stand alone
- Gravitate Online works hard every month to improve the cleanliness of your code and quality of the user experience, driving high rankings
Google needs to be able to read your content and site code in order to properly index it. Think of Google as a really efficient internet librarian, looking for all the correct places to put your site. The cleaner your code and the more accurately your content is labeled the easier it is for her to do her job. Gravitate Online builds and repairs sites to make them easy for Google to read and index. A robust eCommerce or CMS (Content Management System) platform makes it easy for Google’s ‘crawlers’ to know where to rank your site. However, it is important to note; on-page and code optimization alone is only 10%-20% of the work. It must be coupled with the other key elements (endorsement acquisition/link building, content creation, and a growing social presence). Month-over-month, we improve key on-page elements to deliver an ever-improving and adapting site, ready to rank well.
- Google knows if your quality is good if others link/endorsement to your site
- The number and quality of links identifies the sites that deserve to rank well
- Gravitate Online creates consistent, lasting, high-quality links by utilizing your content
How does Google know if your content is any good? The answer is pretty straightforward: Google looks at the number and quality of sites that are linking to you or endorsing your site. If the content on your site deserves it, others will take notice and link to you. Now remember, not all these links are created equally. Google also analyzes the sites that are linking to you and will determine if they come from a reputable source.
Gravitate Online leverages the high-quality content we’ve created to drive quality links that will stand the test of time. The better the content, the better the inbound links will be and the longer they will stick around. You don’t just want a ton of links, you want links that actually register as a legitimate quality vote that Google can count. The more of these quality votes your site has, the higher quality your site appears in the eyes of Google and the more they will push you to the top of searches.
Internet shoppers and traditional/retail shoppers are becoming one and the same. Increasingly, product and service research is done over the internet and mobile devices, and customers are making decisions on the best company to patronize before they even set foot in a store. A strong presence in the online local space is critical for businesses that rely on geo-targeted customers and becoming more important all the time. Over the years, Google has continually increased the visibility of local businesses in all searches with a local identifier. Google’s local results are much more prominent, often blended with high click-through organic search results. Yahoo and Bing are following suit and promoting local businesses more than ever. Gravitate Online has a robust strategy for getting your site in front of local customers by utilizing Maps, Local SEO, mobile-first marketing, and search engine location pages. We can get you where your local customers are searching online. The following services will get you in front of these customers.
People are Looking for What You’ve Got
Customers Research Online Before Buying
Searchers Click on the First Page of Result
Almost all consumers research online before making a purchase, driving millions of people to Google, Bing and Yahoo every day. When searching, 90% of those people will click links on the first search page. Gravitate Online gets you on the first page for terms that have a national and global audience. National terms are more difficult to rank for, but with Gravitate Online’s experts working hard every day creating content, establishing quality links and enhancing your site, with time and energy showing up in premium locations on Google, Bing and Yahoo is a true game-changer for any online retailer or service provider. We see it every day, a site moves from the 4th page to 1st and traffic, phone calls and sales pour in.
Searchers Include a Local Term
Searchers Follow Up with a Phone Call
End Up Making an In Store Purchase
43% of internet searches include a local identifier. 86% of consumers who use internet search engines to find a product or service in their geographical area follow up with a phone call or in-store visit. 61% of those end up making the purchase in-store. Bottom line: Local search is incredibly important for your business. Gravitate Online’s gets you in front of your local customers via organic search results. Blended with an aggressive Maps (Places) campaign, you will be driving targeted customers to your site and your physical location.
- Phone calls often result from local searches
- Online research is very common for your traditional in-store customers
- Gravitate Online will get you on top of these local map listings
92% of consumers contact the business immediately after searching online. Local results always appear first in an applicable search. Gravitate Online will get you to show up on the front page for Google Maps, in the most visible location. The timeline for this exposure is shorter than driving organic search results. As a stand-alone service, Gravitate Online must put in more citation building (like link building in SEO) efforts. When paired with a current SEO campaign less effort is required as we can draft off the organic search efforts.
Local Organic SEO
- Local organic search is more important than ever, as people include more local terms in their search
- Phone calls often result from these searches
- Gravitate Online will get your site to show up in organic results
43% of internet searches include a local identifier. 86% of consumers who use internet search engines to find a product or service in their geographical area follow up with a phone call or in-store visit. 61% of those end up making the purchase in-store. Bottom line: Local search is incredibly important for your business. Gravitate Online gets you in front of your local customers via organic search results. Blended with an aggressive Maps (Places) campaign, you will be driving targeted customers to your site and your physical location.
Local on Mobile Devices
- Mobile searchers are customers ready to buy when they come to your store
- Smartphones are getting more popular and providing better information all the time
- Gravitate Online will get your site and local map page to show up on top of mobile phone searches
Over 42% of searchers on mobile devices physically show up at the business location and over 22% of those actually make a purchase. The key to local and mobile marketing is that your target audience is ready to spend money. As smartphone use increases, these numbers are likely to increase as well. Indeed they are trending higher each year. In fact, more people now browse the internet on their mobile device than on a desktop. Optimizing for local search, Gravitate Online is also getting your site front-and-center for mobile searchers. Your company cannot afford to ignore mobile search and marketing.
Start Dominating Locally
Almost all consumers research online before making a purchase, driving millions of people to Google, Bing, and Yahoo every day. When searching, 90% of those people will click links on the first search page. Gravitate Online gets you on the first page for terms that have a national and global audience. National terms are more difficult to rank for, but with Gravitate Online’s experts working hard every day creating content, establishing quality links, and enhancing your site, showing up at the top of the search results is just a matter of time. This move is a true game-changer for any online retailer or service provider. We see it every day, a site moves from the 4th page to 1st and traffic, phone calls and sales pour in.