Things to Remember When Making a Good Design
Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a [...]
The Benefits of Using a Style Guide for Your Company
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as [...]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
Fear the Lowest Common Denominator
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest [...]
Starbucks and the Power of Controversy
Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy [...]
Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, [...]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that [...]