If you’re a frequent user of Pinterest you may have noticed the same pin popping up in your news each time you log in. The one I’ve noticed in my feed is an image displaying an elastic belt that’s used to store a wallet or phone marketed to runners. Within the pin you will notice the word “sponsored”. Since Spring of 2014 Pinterest has slowly introduced their advertising platform to select businesses in the US. If you would like to be granted access you place your business page on a waiting list and after some time they will send you an email.
Pinterest advertising is still in its infancy and offers some great opportunities for marketers. For one there’s less competition so you’re likely to get a lower price on your cost per click.Socialmediaexaminer.com recently published an informative article about the opportunity marketers have in utilizing Pinterest advertising in its infancy.
Have you used Pinterest advertising yet?
Have a great week,