news, insights, and big ideas.

Listening to Your Customers Helps You Brand Better

By |2017-09-14T22:06:43+00:00September 14th, 2017|Blog, Branding, Copywriting and Editing, Digital Marketing|

Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]

How a Hypothetical Spokesperson Can Help You Brand

By |2017-09-01T21:54:48+00:00September 1st, 2017|Branding, Business Strategy, Content, Content, Digital Marketing, Online Marketing|

As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]

Define Your Brand with a Positioning Statement

By |2017-08-20T21:34:42+00:00August 20th, 2017|Blog, Branding, Content, Digital Marketing, Online Marketing, Work Tips|

Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]