Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
Fear the Lowest Common Denominator
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest [...]
Can Apps Replace Browsers?
Online marketers have always been barraged by a stream of doomsday accounts about how SEO is now dead, or just on the brink of it, [...]
Announcing Our Partnership with Nitch Creative
The team at Gravitate Online is proud to announce a new partnership that we’ve started with with a fabulous company, Nitch Creative! Nitch Creative is [...]
Can You Nurture Creativity?
I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write [...]
Specificity in Content
One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs [...]
Learning From the Disney Company – Employees
Disney is a top name when it comes to “best companies to work for.” The way that they treat their employees is quite unique, and [...]