We use Google’s Keyword Suggestion Tool every single day- especially during the Keyword Analysis phase of an SEO campaign. A few distinctions must be made when looking at the available features. Key understandings must include:

:: The difference between Global Searches and Local Searches
:: What happens to the displayed keyword ideas when the ‘Show related terms…’ option is selected
:: The difference between the Broad and Exact filtering options

Each of these is demonstrated in the short tutorial below. Enjoy, and let us know what you think. Any other critical features that I missed?